THE INSPIRATION
Drawn from the rich source of history for our creative inspiration – the history of British India evokes an era of glamour, maharajas, elephants, tigers and durbars.
A society’s romantic longing for the past has little to do with historical connections, but is grounded in a desire for beauty, elegance and style.
At BritishIndia, this translates into timeless designs created with the philosophy of comfort and effortless dressing for both men and women in mind.
Our branding campaign by the late Yasmin Ahmad, with a brilliant and controversial, tongue-in-cheek headline: “Presenting BritishIndia, an era of racism, oppression, injustice and nice outfits.”
OUR FOUNDER & HER VISION
BritishIndia was founded in 1994 by Pat Liew, a well-known and respected industry veteran with decades of experience under her belt. She is currently our Group Chief Executive Officer.
As the soul of the creative engine, she has passionately built this fashion empire with her dedicated team, many who have been with her since the inception of the brand.
“I love what I do. I am as excited about the business as I was when I started it in 1994. I am always thinking about what’s next. The energy and curiosity that served us well when we were young do not lose its powers as you get older. What gets our passion going is seeing how far an idea can go. I have difficulty sitting still and waiting to collect information for me to study. I suffer from hurry sickness.”
Her vision is to to develop high quality clothes for the tropics that appeal to the discerning individuals. She believes that apparel should not just be about fashion – it is the merger of luxury and comfort, it is about living in the clothes, and it is about effortless dressing.
Step Into the World of BritishIndia
From the way our stores are designed, to how we’re seen and beyond. Take a small glimpse into the BritishIndia experience, both in-store and out in the world.
Take a closer look at what makes our stores so uniquely us.
From seasonal splashes to signature scenes, our window displays are more than just decor.
We’ve got our name out there – here’s a few mentions and stories that capture what BritishIndia is all about.
Special events, photoshoots and the runway, our styles have travelled far and wide.
